If you’ve started shopping for rugs in South Africa hand-tufted wool rugs, you’ve probably noticed two things very quickly: there are a lot of options, and the price range makes absolutely no sense. One rug costs R1,999. Another looks similar and costs R7,000+. Somewhere in between is the phrase “hand-tufted wool rug”, usually followed by confusion. So let’s clear it up properly. What Is a Hand-Tufted Wool Rug? A hand-tufted rug is made by punching strands of wool into a fabric backing using a tufting gun. The design is mapped out beforehand, and each colour is placed deliberately by hand - not woven by a machine and not printed. In plain terms: It’s handmade, but not hand-knotted It allows for...
Choosing between a wool rug and a synthetic rug shouldn’t feel like an identity crisis. Here’s a straightforward, no-nonsense breakdown of what you’re actually getting - and which one makes more sense for South African homes (and floors that deserve a little personality).
At Shelby Finds, every rug tells a story - of craftsmanship, character, and curated beauty. We’re thrilled to share that our unique collection of hand-tufted wool rugs is catching eyes far beyond your living room. Our wool rugs have been featured in some of the most respected home and design magazines, and we couldn’t be prouder! Here’s a peek at where our pieces have recently made an appearance: 🖤 Modern Living Shelby Finds was spotlighted in Modern Living - a publication known for its trendsetting interiors and celebration of design excellence. 🖤 House and Leisure In House and Leisure, our rugs were featured as part of a curated collection showcasing local craftsmanship and sustainable design choices. 🖤 VISI Magazine Being featured in...
(A Shelby Finds Story) There’s a certain moment, somewhere between international airports and hotel rooms, when you start to realise that “home” isn’t a location - it’s a feeling. After 14 years flying for Emirates and visiting 65 countries, I saw interiors from every corner of the world, and the homes that stood out weren’t the perfect ones. They were the ones with personality. The ones with art that didn’t match the sofa. The ones where a rug wasn’t just a rug - it was a conversation starter. That realisation eventually became Shelby Finds, a South African rug studio dedicated to dopamine décor, collectible textiles, and statement wool pieces you can actually live with (yes, even with pets or children...
Ever wondered how our bold, beautiful hand-tufted Collab Collection wool rugs are made?
Designed in South Africa and handcrafted in Rajasthan, India, each 100% wool rug is brought to life through an intricate tufting process - no machines, no shortcuts. From tiger stripes to leopard spots, discover how your dream indoor rug goes from sketch to statement piece. Locally stocked in South Africa. Fast, free delivery.
